Research and Analysis Through the Filipino Lens
We are The Fourth Wall
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We are The Fourth Wall -
Why the focus on Filipino?
Inspired by the insight that foreign models and data often overlook the intricate realities of the Philippines, we took it upon ourselves to fill that crucial gap. Our mission is to simplify complex information through the Philippines' sociocultural lens, offering clear insights and practical, actionable solutions tailored to the Philippines.
Why Sociocultural?
We used to think that the more data we have, or the more sophisticated our analysis is, the better decisions we can make.
But beneath and beyond the complexity of big data and machine learning, the core of any change is people. Ultimately, it is the people that drive things forward.
Thus, to formulate the best strategy for change, we should first deeply understand people’s behavior and the social, environmental, and cultural factors that shape it.
Why The Fourth Wall?
Like the 'Fourth Wall' in theater, where actors directly engage with the people by breaking the fourth wall, we aim to break down barriers between data and the nuanced sociocultural landscape of the Philippines, empowering our clients to connect directly with the people.